I have found this incredibly hard to write for some time, but it’s time for me to pony up and speak my truth! Ready…? Oh boy!

I’m closing the door on Style Activist.

I’m sure it’s no surprise to you, and I’ve subtly hinted to it on Instagram and Twitter… I guess changing my handles to my full name indicating something was going on behind the scenes, eh? But I know I need to be the grown up and officially announce it here on le blog.

I am 100% pursuing my Health + Life Coaching business and it just feels so right. Like head first, sky diving into everything that I am meant for. It’s been an incredible several months of really taking my business to the next level so I can serve exactly who I’m meant to in much bigger ways. There is flow. It’s where I’m supposed to be. Fashion blogging hasn’t been my kinda thing for a few years, and even when I tried to force it, because I knew I could potentially make income doing it, I felt like a fraud.

I really don’t care what you wear, if your insides are an ugly mess, that’s where we start… that’s what I’m interested in. I’m interested in empowering women to go beyond the closet and to take control of their lives and their health, to DESIGN and CREATE a life that is thriving and beaming with life and light. If you have a full closet of Dior and Valentino, but you can’t get a handle on the bloat or mood swings… there’s nothing your Louboutin’s can do to fix that.

When you’re truly happy with yourself, with your body, with your life, and relationships… the rest is icing on the cake, baby. (Bring on the Jimmy Choo’s)

I tried to think of a connection that felt relevant between my health coaching business + Style Activist and I couldn’t come up with anything. My intuition is telling me to close this chapter of my life for now and follow my heart.

And right now, my heart is in helping women find freedom, health + happiness.

But before I go, I have to take a minute to tell you how incredibly grateful I am for your continued support over the years. It hasn’t been a smooth ride by all means, with all my change-ups and experiments, but you stuck by me and always made me feel loved. Blogging isn’t what it used to be, but I’ll always remember the good times and know that because of this ol’ blog, so many doors were opened for me that wouldn’t have been opened otherwise. Everything happens for a reason, and life is a series of lessons that allow you to become exactly who you’re meant to be. I finally feel like I’ve curated a lifestyle and career that embodies everything I was created for… I’m finally able to use my God-given gifts to really make a difference, and show others that they can do the same. Goodbyes are hard, but sometimes they are necessary for growth.

I love you all! This is just the beginning…

With all my heart,



>> Catch me if you can… www.erikasheffer.com

Since recently hiring a personal business coach and enrolling in a specialized course to expand my coaching business, I’ve been required to read a lot… and I mean, I’ve always loved to read, but right now I’ve got like 7 books bookmarked at the same time. My eyes are getting a real workout, ya know what I mean?

There’s something beautiful that happens to a person when they open a book. I’ve never been much of a TV person (loath and despise commercials and reality shows make me feel icky), and since I can remember, even as a little girl (I was a very early reader), I’ve always loved to create a world of imagination and paint pictures in my mind of what I would read in a book. Not much has changed, except the reading material… and now what I’m reading, I’m creating for real. Kinda sad story about the talking mermaids though… turns out you can’t think those babes into reality.

I’ve been diving into an incredible amount of personal growth literature and business non-negotiables. The part of me that feels more fed than ever is my soul. Since focusing on create healthy habits for my primary food in the forms of journaling, meditating, and praying daily… I’ve never felt more whole. After all, you know that there are two types of foods we eat, right? There’s that of the physical, and that of the mind and spirit… primary and secondary foods.

So let me ask you this… what have you been feeding your mind with lately? Something to think about.

Here’s a list of books I’ve been reading. All of which I highly recommend for making your life full of bliss…

1. Codependent No More by Melody Beattie

2. Leveraging the Universe by Mike Dooley

3. The Dark Side of the Light Chasers by Debbie Ford

4. Think & Grow Rich (business bread and butter right here!) by Napeoleon Hill

5. The Science of Getting Rich (another business non-negotiable) by Wallace Wattles


Have you read any of these already? What were your takeaways? If you haven’t read any at all, pick up a used copy on Amazon!


To healthy heads and hearts,



image via Unsplash

Screen Shot 2014-09-17 at 4.11.21 PM

Guess what? Today I launched my new health coaching site!

Check me out here: www.erikasheffer.com.


And I have a SECOND announcement! I’ve launched a brand new program:

<<<  Thrive & Come Alive  >>>

HAY GURL! Feel free to dive in and get comfortable… but bear with me as we’re still making some changes and updating pages :).

This program is a 6-month health & body transformation program that is very near and dear to my heart.

In this program I’m really diving deep with my clients on what their desires and true needs are.

It’s come to my attention that in our daily lives we’re so bombarded with constant noise and chatter. Our thoughts are many times not our own, but instead something we read in a magazine or see on TV. We begin to shape these opinions and ideas of what our bodies are supposed to look or feel like, or what our lives should be based on what society tells us. By doing this, we are literally rejecting our own inner alarms, pressing snooze over and over and over and over…

But I’m here to take a stand for you and say enough is enough.

No more ignoring our bodies, our spirits or our minds. The time has come for women to become the heroine’s of their own lives; the time has come to take back control of our health and happiness. The time has come to get intimate with our health and understand our own bodies. After all, it’s the only place we have to live…

I spent so many years of my life in utter pain and despair, and you can read more about my story on my new site or here on my About page… but I look back and it breaks my heart to be completely honest with you. Today I see so many old Erika’s walking around… with chronic bloating, headaches, joint pain, allergies, adult acne, anxiety and stress. I look into their eyes and I see the past me, and these are the women I’ve stepped up to fight for. They reach out to me in e-mails, on Instagram and Twitter… I want you to know that I hear you, and I’m here to fight with you.

In those days, I was unknowingly desperate for support. I truly just needed someone to take me by the hand, love me, but challenge me to be better and put myself first. I hardly had an ounce of fight left in me, but it was the least I could do to not completely give in and whither away.

This is what I am doing for my clients. I’m holding these women to a higher standard because I know the women they will become once they understand how to get a handle on their health. I see the potential in them to create positive ripple effects in the world once they really take care of themselves and heal.

There’s so much more you can read about the program on my new site, but I wanted to tell you that I currently have 10 complimentary Discovery Sessions available to those who are ready to work with me. In these 45-minute calls or Skype dates, we’ll really discuss what YOU need and desire. And together we’ll create transformational healing. Schedule your complimentary Discovery Session here.

The woman who puts herself first, and invests in her health and life, will have the opportunity to create whatever life she desires.

Now is your time to say “YES” to you, and finally live the life you want. I can’t wait to work with you!


PS - I’m working on an e-book right now and also a video series that will be available to all, so stay tuned!
PPS - What does this mean for Style Activist, you may be asking? Everything here will remain the same, and it will function as a blog as it was meant to. My coaching business will be over on www.erikasheffer.com, and you’ll notice that the “Work With Me” tab in my nav bar will take you directly to that site. You’ll also notice that most of my social media platforms will switch over to just my name, but no need to panic or change a thing! I feel this is the best way to serve both my readership and my clients. Thank you all for understanding!


I’ve been searching for a very long time for a company that could support my idea that juice cleansing and detoxing doesn’t have to mean starvation. I see so many women jump on the juice cleanse train with motives that only include losing weight and shrinking the number on the scale. Please throw away your scale already…

I want to encourage you to change your mindset behind cleansing. So many of you have e-mailed me about starting up a post-summer cleanse. So let’s get something straight: this is not about weight loss or dropping a pant size. In all honesty, you may lose a pound or two, if anything, and it will all come right back when you start eating whole foods again… but this is not what it’s about. Cleansing is about loving your body. It’s about going into all the rooms and clearing out the junk, and allowing for radiant light to rush in. Your organs, blood, lymphatic system, and skin are the rooms. Organic, whole nutrition is the light. When you truly cleanse with the right intentions, you cannot help but feel lighter on the inside, and empowered on the outside. Love has to be the ultimate reason behind the clear-out.

I recently went through my entire closet… all 8×8 of it. The energy I would spend just finding something to wear was incredibly exhausting at times. The majority of what my closet contained did not make me feel beautiful, and if I’m honest with myself, I probably hated 70% of my then wardrobe. Old, ratty pieces, pants too big, shirts too small, stained pieces, pieces I marked “take to the tailor” 3 years ago… I finally came to a point where I said enough (!!!!!!) and then I filled four large trash bags of everything that I didn’t love. If it didn’t make me feel absolutely beautiful, in the bag it went. Byyyeeee. Oh, the relief I felt watching those bags go out the front door was liberating.

Imagine the energy your body spends maneuvering around all the junk housed in our bodies. We fill the closets, cabinets, and rooms with crap over the years… processed junk foods, sugar, refined carbs, clogging fats… We’re exposed to toxins every single day. Whether it’s in the plastic water bottles we drink out of, polluted air in the city, tap water, aluminum deodorant, pesticides, insecticides, and the list goes on. Our rooms become constipated and we wonder why our skin breaks out, or why the bloating never goes away, or why our minds are foggy, and our moods ever-changing.

Cleanse the negativity. Cleanse the gunk. Cleanse the toxins. Cleanse with intention. Cleanse with love.

This is not about being obsessive or neurotic. It’s about adapting strategy and thinking smart. You have the keys to all the rooms, it’s time to clear out the crap and cobwebs.

If you’ve never done a cleanse, and are looking to try one, or if you DID do a cleanse in the past, and watched it fail miserably the second you had the go-ahead to jump back into your old routine again, I’m here to help. I’ve been there. (Secret: one time a few years ago, I did a mail-ordered 3-day juice cleanse, and as soon as it was all over on the last day, I went out to dinner with Kyle and ate sick amounts of bread and butter. It wasn’t pretty.)


TAKE ACTION! Here’s my approach to hitting the reset button & cleansing…

1. Decide why you want to cleanse. Is it your skin that seems to be breaking out real bad lately? Or is your bathroom schedule totally out of whack? The truth is, we ALL need to cleanse on a regular basis. The need for it will never end. But understanding your intentions first will really help you get in the right mindset before you begin.

2. Arm yourself with plenty of alkaline pH water, stock up your fridge with your preferred cleanse or reset program, and have on hand cleanse-approved snacks for hangry moments. I chose (and LOVED) the Metabolism Kit from Urban Remedy because it included smoothies with plenty of fiber AND real food  like no-oatmeal cookies, spring rolls, and DELISH salads that I added organic raw nuts to for extra fuel. I even added some a la Carte Meal Replacement Shakes to my order because I knew I would need the extra calories. On a given day, I consume a lot of food because I am so active in Crossfit and my daily life (see: mom of two pit bull puppies). Not eating is simply not an option for me because I have programmed my metabolism to burn at a very high rate. But cleansing is also a top priority for me. I believe as an athlete, you can have the best of both worlds. During my three day cleanse I had yummy Nosh snacks on hand to get me through the day and keep my metabolism going, without spikes or crashes.

3. Practice mindfulness. This is incredibly important, and unfortunately probably the most overlooked. So many of us mindlessly put food in our mouths, while simultaneously driving, texting, or watching TV. We’re eating without paying any attention to what is going on inside our bodies. During your reset, pay attention. Open your eyes. Own up to your decisions. Your life is here and now, and the sooner you begin to understand your body, its triggers and pain points, the better your life will be. Trust me, this is huge. I’ve gotten to the point where I can tell if the food I ate at a restaurant had an unlisted ingredient that disagrees with my body. I can literally feel the difference and the effects of sugar in my body versus a wholesome, balanced organic meal almost instantaneously. This took years of practice and trial-and-error, but I’m so grateful now for my persistence.

4. Relax. Read. Get outside. Listen to relaxing music. Lay in a hammock. Get a massage. Meditate. Chill out. And check out Urban Remedy’s site on how to end your cleanse the right way here.

Let me know if you decide to try a reset or cleanse program now that summer’s coming to an end and the new season approaches. Now is as good a time as any!



I was graciously gifted my Urban Remedy kit, but they didn’t pay me to say all these nice things about them. All opinions and copy are my own. Don’t get it twisted ;)


I’m so excited to be working with Idealust, ya’ll! Jesse and Becky have created an awesome space for creative entrepreneurs to come for mega-doses of inspiration. It’s a bold place for gusty go-getters that desire freedom, happiness and purpose for their own lives. I’m totally obsessed, and so very grateful to be asked to contribute to this online space. Their beliefs and ideas totally line up with mine. I’ll be sharing my tips on health, fitness, nutrition for entrepreneurs and busy-bees over there regularly. Here’s my first piece, head over to Idealust to read the entire article…

There are a few ways to look at eating healthy. Most see it as a necessary evil, others like to pretend it’s an idea that doesn’t exist (YOLO?), and some of us, though not the majority, totally dig it. Yay for us!

I’m here to convince you to eat healthy, totally dig it and go back for seconds.

As a multi-passionate health coach and entrepreneur who is infamous for biting off more than she can chew (pun intended), I have to admit that eating healthy hasn’t always been something I’ve enjoyed. It used to be daunting and I would worry incessantly about what I “shouldn’t” eat. Plus, I felt like it took up an enormous amount of time that I didn’t have. This makes me sad looking back because choosing to have a healthy life should not feel like this at all. It should be a celebration of your body, your unique, incredible, intelligent self. You can’t trade your body in like a car. You only have one. So we must give the machine the fuel that it needs to function properly so that we can make creative magic happen in our respective fields. Now, I cherish the privilege I have to choose from an abundance of beautiful, nutrient-rich foods.

I challenge you to lean in, listen up and make the decision to change the way you think about eating well. It is not a chore; now it’s an expression of self-love. In my health coaching practice I challenge my clients to ask themselves the uncomfortable questions: If you don’t take care of yourself, who will? Your body is the only place you have to live, where will you go if it gives out? Be empowered and choose health.

Here are 5 go-to healthy meals for you go-getters…

Read the rest of the article over here!

© 2013 Style Activist // Design by Hey, Sweet Pea, LLC