Welcome! I’m Erika Sheffer.

I’m so glad you’re here! Go ahead, let your hair down and get comfy, this is a no BS zone
where we focus on getting you to live the life you so deserve. 

I’m here to help women create the most incredibly confident, empowered, healthy life and body possible.

Did you know that all of your desires in life are literally waiting for you to get gutsy and grab them?
Nothing is off limits, and I’m here to show you how to go after your dreams.

I’ll show you how I ditched dieting for good, fell in love with my body, and
unlocked my true potential through positivity, lifting heavy weights & making love a priority in my life.

Through my personal coaching, I help people dream BIG. And then I show them how to take ACTION.

I do not claim to have all the answers, your truth lies within you, and I’m here to help you discover it.

Health, wealth, wellness and success are all interweaved together.
This place is not about perfection, but about strategy and constant progress.

So if you’re the kinda gal who is gutsy, wants incredible change in her life, isn’t afraid of failures,
and believes that there is true beauty in strength, you’re in the right place.

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The Scoop

WHO: Erika Sheffer. But you can call me E. Passionate, ballsy, with a propensity for adventure.

WHERE: Living in the northern ‘burbs of Philly. Farm fields & cobblestone charm.

WHAT: Certified health and lifestyle coach. Nutrition nerd. Health strategist. Competitive Crossfitter. Motivator. Life enthusiast. Activist. Go-getter. Guacamole connoisseur. Heliophile. Green smoothie drinker. Puppy cuddler. Part-time mermaid.

WHY: Educating myself on health and nutrition saved my life. Finding Crossfit helped me transfer my anxieties into clear-eyed passion. Now I’m here on this planet to help other women DISCOVER what it feels like to be strong, EDUCATE them on what true health is, ACCESS their full potential, and get EMPOWERED.

CREDS: BS in Fashion Merchandising, minors in Business & Spanish from Liberty University; Holistic Health Coach from the Institute for Integrative Nutrition; Level 1 CrossFit Trainer from CrossFit HQ; Marie Forleo’s B-School.

FAVORITE FOODS: Tacos, ice cream, kale chips, guacamole.

FURRY FRIENDS: Two rescue pitbulls, Olive Oil and Mila. And a sassy black cat, Vivienne.

FAV READS: Think and Grow Rich, 1000 Years of Solitude, The Happiness Project, and The Traveler’s Gift.

FAV WORD: Stickability (get some).

FAV QUOTE: “What lies behind us and what lies ahead of us are tiny matters compared to what lives within us.” –Henry David Thoreau

FAV SONG: Hall of Fame by The Script

FAV PLACE: The ocean, under the summer sun.

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The Story

This blog started in 2009 as a story of fashion and floofy, material things. Along the way, almost every single thing in my life has changed. I used to work in fashion merchandising and PR, where my days were filled with constipated inboxes, Vogue and Starbucks — now I’ve traded it in for green juice, barbells, personal development books, and the freedom to design my own life. Seee-yaaa skinny models and over-priced caftans. Hellooo bacon and bumper plates.

Over two years ago, I became terribly sick. My digestion was a trainwreck, my hormones a rollercoaster, my seasonal allergies debilitating, and depression was lingering. All of this I endured for well over a year, and it was a very dark one. After cycling through almost every exercise program found in fitness mags (I’m talkin’ bikram yoga, barre, spin classes, Nike Training Camp, P90X, Insanity…. you get it), I found CrossFit in October of 2012, and in the “box” I finally found a place where intensity and being stronger than most boys was not only accepted, it was encouraged. I found a place I could be me, hot mess and all. Still, I was searching for answers in doctors, both traditional and holistic, with no success. I tested almost a dozen dietary theories on myself (turns out I’m no vegan), yet found no sustainable healing. It wasn’t until I was introduced to the philosophy and formulations of world-renowned naturopath Dr. Lindsey Duncan in October of 2013 that I found relief. And when I say relief, I actually mean glowing, total mind, body and soul renewal. In just 2 1/2 weeks, my body began the journey of total restoration and healing.

I am now 100% medication free, symptom free, healthier, and stronger than I’ve ever been in my entire life. Now I’m blessed to live an incredibly happy, healthy life, that is sustainable and more abundant than ever before, both in health and in wealth! This is the life I want to share with YOU! 

 Now, it’s your turn! How does your story read? What would you do different if you had the chance?

Let’s go getchasome.

>>> See COACHING for a total life do-over <<<